In this special series, we showcase the people, stories and ideas that bring color and energy to this land, from the small town to the big city.

Conny Paglianiti
Owner Amore Boutique, Ostuni

The owner and creative director of one of Ostuni’s finest boutiques, the acute eye will instantly understand that Conny Paglianiti wears her heart on her sleeve so to speak, with an intriguing sense of style that is evident in her choice of clothing and accessories. While she seems reserved on the outside, there is a river of imagination and poetic style flowing from her in spades. Her boutique on Via Pola in Ostuni is home to a carefully curated selection of womenswear, accessories and fragrances and you can see: she just gets it.

When she first opened the first boutique 18 years ago in the historic heart of Ostuni, there were no such shops around for kilometers, nor was there an awareness of haute aesthetics. Literally built inside the grotto walls, the boutique was open exclusively during the summer months, and has remained an enchanting address for discerning clients – both local and international.

Off duty, she is also a horticulturist, with her own fruit and vegetable garden that includes broccoli, aromatic herbs and a citrus grove. In fact, she is well known for her cooking and owned a restaurant named Acquasale, which was a culinary hotspot for years.

From the field to the fitting room, her appreciation for ‘materia prima’ also leads her way of curating the boutique collection. Clients who walk through the door eye the collections with intense curiosity, browsing unique pieces and testing captivating fragrances of the highest quality. The boutique also showcases accessories by Apulian designers worth browsing – somehow, each piece seems to match every outfit in your wardrobe. Some of the brands at Amore boutique include Compagnia Italiana, as well as fragrances and candles by Clive Christian, Fornasetti, and Amouage.

Conny’s Top Addresses

For Lunch
Osteria del Tempo Perso
Via G. Tanzarella Vitale 47, Ostuni

Beaches
White Beach, Ostuni
Coccaro Beach Club, Savelletri

For Gelato
Pasticceria Del Ciccio
Via Armando Diaz 66, Ostuni

Favorite Winery

Visit Cantine Due Palme and try the
‘Melarosa’ wine

Via S.Marco 130, Cellino S. Marco
cantineduepalme.it

For Bookworms
Visit Ferdinando Salustio’s ‘Libreria Bottega del Libro’
Corso G. Mazzini 10, Ostuni