In this special series, we showcase the people, stories, and ideas that bring color and energy to this land, from the small town to the big city.
Co-Owner CEDRO Gioielleria
Approaching Corso Garibaldi, perhaps one of Fasano’s most exclusive addresses, Cedro Jewelry stands out with its marble façade and elegant window display. The family-run business started in 1963 when Puglia was nowhere close to the jet-setter’s radar, but under the tenacious and enterprising hand of Leonardo Cedro, the young boutique owner quickly earned accolades for his entrepreneurial skills and refined taste in jewelry, watches, and silverware.
Mr. Cedro’s passion for colored gems and pearls has guided the collection from the get-go with prestigious, handcrafted jewels. Over the years, the family of brands has expanded and today includes Baume & Mercier, Piaget, Crieri, Locman, Buccellati, Montblanc, and Gucci as well as leather goods and fine silverware.
In the early 1990s, his son Marco, who had completed his professional training at the International Gemological Institute in Milan, joined Leonardo in the family business. The father-son team proved successful; the boutique expanded its service offering to clients and new spaces were developed to highlight trends of the times, ever preserving a distinct selection of precious jewels and luxury watches. While Fasano is a town that is still adjusting to the presence of tourists, there is an undeniable international air that is subtly infused, perhaps by local business owners who travel far and wide to bring the world closer or simply by the inborn Italian savoir-faire. Cedro is a fusion of this energy; on the one hand the polished manners and seasoned spirit of Leonardo, and Marco’s enthusiasm and aesthetic vision on the other. Thirty years have passed, and Marco is intent on preserving the business culture attributed to his father’s longtime success: strong interpersonal relationships and worldly Apulian hospitality
are matched with his own drive to exceed client expectations.
From fashion jewelry to fine collections, Italian jewels are highly regarded worldwide thanks to quality materials and sophisticated techniques. Nowadays, jewelry has an important role in the styling of an outfit. “Our female clientele prefers ‘prêt-à-porter pieces so we offer brands like Queriot, Gucci and Giovanni Raspini, all made in Italy both in style and quality,” says Marco. “For special occasions, however, the search for highest quality materials is paramount when seeking pieces of great value; among these are Buccellati, Pippo Perez, Rota e Rota and Gucci, as well as exclusive jewels of our own production.” Swiss-made watches are in a similar transition, now perceived as durable collectibles with international clients seeking time-telling masterpieces such as Baume & Mercier, Piaget, and Montblanc.
Alongside these celebrated names, the boutique offers distinguished service to match. The staff is multilingual in English, French, and Spanish and cater to a growing number of visitors and returning clients both to the boutique and in Puglia. Everything from initial reception to post-sales assistance is delivered with utmost professionalism and care, an experience that places Cedro in high demand well beyond the province. Looking through Marco’s expressive eyes, he shares that Apulian luxury can be experienced in “pleasant strolls among ancient olive trees, an invigorating dive from the rugged cliffs, afternoon reading in the shade of a fruit grove, and a resplendent dinner made with local ingredients of our generous land.”
Corso Garibaldi 19, 72015 Fasano
Tel: +39 0804 413 610
Service and assistance for watches and jewelry onsite. Tax-Free shopping & international shipping available